G-PJNGE1ZPJ7
top of page
Writer's pictureThe Insider

MULTI-LEVEL MARKETING-"IT'S A PYRAMID THING. RIGHT?"

Introduction


So, if you're on a quest to make some extra cash but want to avoid anything that smells like a "pyramid scheme," I totally get where you're coming from!


The world of multi-level marketing (MLM) can often seem like a maze of pyramids, not the kind you'd find in Egypt, but the kind that makes you raise an eyebrow. Whether you're a staunch opponent, a curious newbie, or somewhere in between, MLM often gets tagged as a "pyramid thing."


MLM has a bit of a reputation for being in league with pyramid schemes. With its layers upon layers of distributors and a recruitment vibe, it's no wonder people give it a look of disapproval like a bowl of cabbage soup!


But hold up, it's not all cloak and dagger in the land of MLM. Not every opportunity is a ticket to "Scamtown". Sure, some bad apples are running their operations like a house of cards, but there are also plenty of legit MLM gigs offering real products or services, plus a chance to make some money by personal selling and growing your own little empire of sellers.


Get ready for an interesting read as this article sorts out what's true and what's not, revealing the real story behind all the speculation!










a woman surrounded by question marks
A woman with questions


Clearing up the confusion


Network marketing - encompasses a range of marketing strategies, including Multi-Level Marketing (MLM). It involves selling products or services without necessarily incorporating the aspect of recruitment.


Multi-Level Marketing -  is where distributors can earn commissions and rewards not just for their own sales, but also for the sales made by the people they bring on board. It's all about expanding your sales crew and boosting your earnings by building a team with various compensation levels.


While all MLMs are a form of Network Marketing, not all Network Marketing strategies are Multi-level marketing. The key difference lies in the structure and the focus on recruiting in MLMs, which is less emphasised in other forms of Network Marketing.


What's your definition of a Pyramid scheme?


Now the majority of people will say, it's when the person at the top, makes all the money, and I will agree, because that is a pyramid thing, right, when the person at the top makes all the money, right? And the people in each row earn less than the people in the row above them.


Let's use this example. You have a job and in that job, you have a boss. Your boss has a boss and their boss has a boss. Your boss makes more money than you currently do, and their boss makes more money than your boss. Your boss's boss's boss makes more money than both of your bosses. This is because jobs are often structured in a pyramid, with each layer of the pyramid making more money than the one below it. An example:





Common Organisational structure
Common Organisational Structure

So, would you agree that:


  • The person at the top (CEO, owner etc) receives the most money?

  •  The second tier gets the second highest earnings and so on down to the staff earning the least.


Wouldn’t that make it a pyramid thing?

Do you get my point; the majority of business models can be perceived as a 'pyramid thing'.  


The Good And The Bad


Multi-level marketing walks a fine line between legality and controversy. It's legal due to the sale of actual products, yet it stirs up debate with some arguing it's nothing more than a pyramid scheme in a sharp suit.


Every individual in the network possesses the potential to exceed even those at the highest level.

Yes, you read that right! With effort and determination, you can outshine even the most successful individuals in the world of MLM.


In the world of Multi-level marketing, your wallet's relationship is strictly with the company; it's not playing tag with every Tom, Dick, and Harry in the levels. So, breathe easy, your money isn't going on a wild adventure through the pockets of strangers. The only cash flow conundrum you'll face is the cha-ching you earn off the company and the money you dish out for products.





A pyramid scheme is like a game of musical chairs without the music or chairs. It's all about passing the buck, where the only product is a dream that turns into a nightmare for most. It's a no-go zone, legally speaking. In this scheme, distributors hand over cash to join the party, hoping to be the next big winner. But when the recruiting well runs dry, the pyramid crumbles, leaving the latecomers holding an empty bag while the early birds fly off with the loot.


No matter what it is, a product that benefits the end user is always a good thing. A pyramid scheme is an unsustainable business model, meaning that it eventually fails and the people at the bottom suffer the most. Therefore, if a product is beneficial to the user, it's not a pyramid scheme and there is no need to worry.

A key distinction between multi-level marketing (MLM) and those sneaky pyramid schemes is that MLMs reward you for actual sales by your recruits, not just for adding more people to the team. In the UK, Avon, Ann Summers, and Utility Warehouse are like the MLM royalty, each with their own unique spin on the concept. So, if you're into selling and socialising, MLM might just be your cup of tea—or your bottle of perfume, or your lingerie set, depending on which royal court you consider!


Multi-Level Marketing Companies


Avon's business model empowers reps to become successful mini moguls by their sales, optionally, recruiting and coaching newbies. With a small initial investment, reps receive a credit limit to start their venture. Profits range from 10% to 32%, with no minimum order requirements. Avon focuses on selling high-quality beauty products directly to customers through the reps, eliminating the need for excessive inventory. Products are delivered quickly from the warehouse to reps for the personal touch or the digital way via courier direct from Avon, ensuring customer satisfaction and boosting sales. Company competitions and recognition are given for achievements


Ann Summers*. You get a basic kit worth £500 and pay £3.50 per week rental for 32 weeks or until you have made payments to Ann Summers of £1200. Parcels are delivered free. A discount of 23% on everything you sell at a party. A discount of 30% on anything you purchase. Flexible hours and days. Hostess gifts are offered to party organisers at special prices. Company competitions and recognition are given for achievements and limited paperwork.


Utility Warehouse*. Switching homes and small businesses to their utility services, including gas, electricity, broadband, and both home and mobile phones, is the goal. Establishing your account and initiating Partner training requires a £10 joining fee. Starting from the fourth month, a £3 monthly fee is applied for continuous training, tools, and support. The compensation package includes bonuses for each new customer acquired, a passive income of up to approximately 6% on every call made by your customers on their mobiles, and a percentage of the total utility bill expenditure of your customers each month.

*Money Saving Central (updated June 2024)


The Rise of The Side Hustle


The exciting realm of side hustles! Delves into a world that provides additional income and enhances your financial situation. Picture individuals adeptly juggling one or multiple gigs like a seasoned performer, while excelling in their primary job (or not).


Whether it's conquering the online marketplace, freelancing with skill, providing rides through sharing economy platforms or tackling various tasks, a side hustle opens up a new avenue for earning money. It's an engaging path to improve your financial state, a quest for personal satisfaction, and a practical answer to financial concerns.



Currently, in  2024, 43% of Brits have at least one side hustle as an additional source of income, according to a nationally representative survey.*
Around half of men (49%) make money from a side hustle, compared to 37% of women.*
Remarkably, more than two-thirds of generation Z make money from a side hustle (68%), more than any other generation. Millennials are not far behind their younger counterparts, as 65% have a side hustle that earns extra cash, as well as 2 in 5 members of generation X (40%).



Analysis conducted by finder.com 


Amid the cost of living crisis, the UK is witnessing a side hustle boom as folks scramble to pad their wallets and bolster their piggy banks. It's not just about making ends meet anymore; it's about making those ends do a fancy handshake and agree to see each other again. From renting out driveways to freelancing wordsmiths, the UK is turning every nook and cranny into a potential revenue stream.

Analysis conducted by finder.com


Critics

Critics like Bill Ackman overlook the fact that not every seller aspires to turn their passion into a full-time business. Countless individuals wholeheartedly love their products, take pleasure in using them, and aim to spread their enthusiasm with loved ones while chasing their own dreams.



Two hands one with thumbs up and one thumbs down
Critic or Fan


Ever heard of multi-level marketing being called a pyramid scheme? Hilarious, right? But let me tell you, that's as true as a Gorilla running a bakery! Pyramid schemes are as illegal as wearing white socks with sandals, while multi-level marketing is as legit as a cute cat video going viral.



A gorilla in a bakers clothing
A gorilla in charge of a bakery


Multi-level Marketing (MLM) is like selling goods and services, but with a twist - you not only make money from the products but also from encouraging new recruits. It's like a treasure hunt, but instead of gold, you find new team members!


Companies that skip the whole product-selling part and focus only on recruiting? Well, those are the real-life unicorns - aka Pyramid Schemes - and they are as illegal as jaywalking in Singapore (did you know that)! So, if the company smells fishy, you better call in the legal eagles!


Some folks swear that multi-level marketing is a scam, a big joke, a bubble waiting to burst. However, success in this world depends on more than just luck - it needs hard work, dedication, and a sprinkle of fairy dust. Many have struck gold with this model, so there!


Critics love to point fingers at multi-level marketing, saying it's all about the recruitment game. Sure, recruiting is key, but hey, selling products is also on the menu! It's like juggling - you need both hands to keep the show going!


So, multi-level marketing can be a rollercoaster ride - thrilling, scary, and full of surprises. Just like a blind date, you gotta know the risks and rewards before diving in headfirst!


The naysayers need a reality check. The entire economic system is essentially a massive MLM party, where everyone gets a slice of the profits they help generate. It's like a potluck dinner but with money and products!


While the industry offers a ton of resources and flexibility, success doesn't come easy. You need to juggle customer relationships, network building, and recruitment. It's like a circus act, with the Multi-level marketing company as the net.


Indeed, former distributors might be shedding tears of frustration, but why? Perhaps they dreamt of instant riches, only to discover it required actual work, or maybe they just couldn't muster the get-up-and-go. The list of reasons could stretch to infinity. Imagine if Coca-Cola, which initially only sold a modest nine drinks daily, had thrown in the towel in its inaugural year!


Sometimes, you gotta kiss a few frogs before finding your prince(ss)! And those who succeed? They're like the royalty of the MLM world, living the dream by selling products and building a massive network!


Pyramid schemes? Oh, those are like a jaguar (cat, not car) in the dark - elusive and shady. They thrive on recruitment, with no real product to show. So, if you spot a product that does something useful, rest easy - it's not a pyramid scheme! It's like finding a pot of gold at the end of a rainbow!


Next time someone whispers "pyramid scheme," just chuckle and say, "Yeah, right, and pigs can fly!" It's all about finding the real gems in a sea of glittery rocks!


Everything's a pyramid hierarchy


So, if you ever hear someone calling it a pyramid scheme, just tell them it's more like a pyramid dream because you actually get something out of it! No shady schemes here, just benefits for you, the end-user.


Those doubters might claim it's all about getting paid for recruiting others. But, network marketers work hard for their rewards, just like how a delivery driver won't get paid if they decide to throw a sicky.


But let's face it, some folks will wave it off as 'not their cup of tea,' blaming everything but themselves. Maybe they're scared of success, or perhaps they're worried about what their pals will say. Instead of dodging the issue, let's own up to our fears and doubts, shall we?


Conclusion


Forget what you've heard - Multi-Level Marketing is not a pyramid scheme in disguise. It's more like a secret club where you sell stuff directly to people and get a pat on the back (and some cash) when you bring in new recruits. It's like playing a game of expanding your empire while filling up your piggy bank at the same time!


If you're thinking about diving into the world of Multi-Level Marketing, buckle up and do your homework. Get cosy with the ins and outs of the business, snoop around the company you're eyeing, and keep an eye out for the good stuff - like knowing the products, getting some backup, and checking out if others are actually making it rain in the same biz.


Multi-level marketing can be your ticket to some extra cash or even a full-blown career, so don't let the whole "pyramid" buzzkill scare you off.


Believe it or not, multi-level marketing is like the superhero of finance, emotions, and brains for millions worldwide. And hey, chances are, Aunty Mary or your mate Bob is secretly part of some network marketing.


So, before you jump on the MLM bandwagon, do your detective work. Figure out the game plan and who's in on the action. Watch out for sketchy signs, like promises of swimming in cash without lifting a finger. Listen to your instincts and always keep in mind - if it smells fishy, watch out for the sharks!



uk home biz the insider blog
The Insider

Comments


bottom of page